In the heart of London's West End lies the internationally renowned Pineapple Dance Studios, the home of dance. Founded in 1979 by Debbie Moore, here began the phenomena of making dance accessible to everyone and taking dancewear fashion to the streets. Today, vibrant and as exciting as ever, the studios are full every day with dancers auditioning or rehearsing for the latest West End shows or choreographing videos for the music world. Pineapple has become a leading fashion brand. Pineapple's passion lies in styling, not only for dancers but for all women today.